Target Audience

We can use the acronym GRASS in order to discern what kind of people we want our opening sequence to appeal to. We think the product should appeal to males and females equally, although our research showed that generally males watch more hostage thriller films overall than females. We aim our film at no particular race as there is no reason for our product not to appeal to anyone of a certain race. The age range of our target audience will be between 14 and 25, as people of this age are the people that hostage thriller films appeal to most, and also because our features characters of this age and so our target audience will be able to relate to the characters. Our film will be aimed at any viewers with a socio-economic status between B and E; near enough everybody.

We can use Maslow's hierachy of needs to find out whether or not our product will appeal to our target audience; the film illustrates the friendship between the three characters; this fulfills the love/belonging level. Also it challenges the security of the characters as the protagonist is gravely injured, and as the fate of the other two characters is left unknown. This is part of the 'safety' level of the hierachy; we intend to challenge this need in order to scare and also to entertain our audience.
Mark ryan joe